Think Unlike!!!

Most people are more comfortable with old problems than with new solutions. ~Author Unknown
Material happiness ....luxuries....affluence what’s the importance of it in life??? Ask a person who lacks it ...ask someone who is capable of procuring it ...who’s capable of creating wealth ... but the limitations imposed on her are bigger than her guts. Ask a person who knows she deserves it but chooses not to have it. Ask me!!
Life is about the choices that you make. At one such crossroads of its twisted lanes I had stood once with a blurry but quixotic view of life, where I had to decide between my career, my independence or my youthful, dreamy perception of love... my decision was obviously the latter one arguing with the wee little resisting voice inside of me that if there’s love I will pave my own path...but my naive heart could not understand that in love you don’t have to choose between your dreams and your reality...the dreams become your reality.
As I plunged into my new life leaving behind a set of most supportive and progressive parents who raised their two daughters to be independent and tough, although I became tougher after I faced the real music of the world outside my secure alcove. Working for a living was a natural thing for me, no matter what we had or had not. I believe that the universe is our heritage and if we work with all our gusto we can claim our share from it and together we could flourish.
But, back at home the concepts were not the same. The conditions put forth were no jobs, reason no outside people could boss on our daughter-in-law...no matter at home even a little relative with the “in-law” tag cold command his needs on you loud and clear. No stepping out of the house, no hanging out with friends too much... reason: external influences can make the submission difficult. My role was to just sit home ....and learn to roll ‘chapattis’ and bake dishes for the family and never ending list of guests. I was thrown into the merciless jaws of conventional Indian set up and that created a lot of inertia. I was labelled ‘a rebel’ and I kept blaming myself. My confidence morphed into tepidness and I left my chartered accountancy studies mid-way. The belief that a wife need not have a bigger degree and the guilt of not being out there to fulfil the marital responsibilities weighed down on me. I could not bear the cold shoulder given to me when I studied all the time post marriage when other things were expected out of me.
The unpleasant realities of the new circumstances made me think...and I realised I had a bent towards creative marketing and advertising...everyday new ideas popped in my head and one fine day I decided to go ahead and do something about it...I enrolled for a graphic designing course in a multimedia institute where I learnt the techniques to create corporate identities with my unique and ingenious touch to it. I kept learning and studying ...I kept updating myself. I completed a number of courses like Animation, Graphic Designing, web designing and web development along with B.Ed and a Writer’s program by distance learning with the savings of my pin money and favours from my daddy. My portfolio was perfect to grab my dream job ...I was ready to face the friction at home so I applied to a lot of agencies, training institutes, publications. I also managed to get a call from a lot of places but I had to turn them down because of their time clause. There was no flexi-hours job in the market. Nobody seemed to believe in quality time and dedication of a person. So to clear the cloud of ifs’ and buts’ at home and outside I decided to have my own creative agency which will do it all. So I needed to create a team of impassioned souls like me who are itching to work and make a difference in their lives. And the vision of our group called Think Unlike was simple... to shape the dreams of others while fulfilling our own aspirations. We created a team of fervent freelancers who worked day and night to deliver the work as per deadline. We believed in quality and dedication instead of the stereotype of nine to five grills. We had mothers, students, retired people with experience and expertise; we had the best of all cities and countries with the help of social networking and exceptionally easy global reach and the aid of technology. We are also training people by and large under the banner of Techmarch, a wing of Think Unlike.
I pinned my faith on the venture and broadened my shoulders to multi-task and happily played my myriad roles in the house and at work ...my little desk in my room became my office where I designed the future with the insignia of my soul. I capitalized on my limitations and never allowed anyone or any thought to dampen my spirits and kept moving with the torch of my inner calling...
Lot of opportunists took advantage of our keenness to work and our amateurish approach and did not pay for our services or paid meagre amounts...and we realized the importance of being professional in our dealings, we registered ourselves and put up our little registered office with the nucleus of our savings, which became our hub for creative brainstorming...Think Unlike became a revolution in itself. Now, while I boil the milk in the kitchen and settle my child on his desk for his homework I finish up my research and storyboarding for an upcoming animation film to convey somebody’s vision with a difference.
Time has gone by...and we have spread out our folded wings to cover the entire sky while underpinning our roots at the same time. Yes, not all people are happy with our newfound independence and “Do it all” attitude but then that’s life.... there are many encouraging pats on my back as well which help me grow and overcome every stumbling block.
There is a joy and satisfaction in paying my bills on my own, by being able to gift the loved ones from my own pocket. The feeling when I bought my own little nano and drove it around with my folks was overwhelming.
Choices we had were either to give up or to live up to our imagining and we chose the route of our hearts. Lot of learning is still on its way ....lot of goals are still waiting to be achieved. We are causing a lot of waves by being unlike the atypical perfectionists but I believe that’s what is special and our major USP at THINK UNLIKE.... we capitalized on this difference and it became our strength.
I believe that everyone should give themselves a chance to reach the optimal point of their own potentials....Think Unlike.
By Shreeja Mohatta Jhawar

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